HBR SPARK DASHBOARD
Overview
Table of Contents
Summary
[UPDATES PENDING: Reports Page, 01/03/2025]
The HBR Spark Dashboard is an automated tool powered by the Domo platform that provides on-demand access to timely and meaningful product data. Built with self-service in mind, the dashboard is updated daily with the latest data available and has features that help you keep a pulse on the engagement and learnings of your teams. This document is meant to give an overview of the dashboard’s functionality and the metrics available.
Dashboard Overview
You can access the Digital Dashboard by clicking on the Domo-related tile on your Corporate Learning Homepage.
If you do not have access to the Domo tile, please reach out to your Client Engagement Team for help.
The Engagement page is the first page of the HBR Spark Dashboard.
- View information about utilization, visits, and repeat usage
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You can use filters to select a Custom Date Period and, optionally, a Comparison Period (to easily compare utilization across different months, quarters, etc.)
Usage and Engagement Metrics
In this section there are several cards for usage and engagement metrics:
Unique Visitors is the number of users that qualified as active during the selected time period
Utilization shows a percentage representation of the total number of users that qualified as active during the selected date period over the total pool of licenses
Repeat User Percentage represents, of the total number of unique users identified during the selected time period, what percentage of them visited more than once during that period (2 or more visits)
Total Visits is the total number of visits across users during the selected time period
NOTE: a single user could have multiple visits within the time period
Avg Visits Per User calculates the average number of visits each user had during the time period
Visits, Visitors, and Utilization Over Time
This area of the page has filters to define whether our visualizations will display by Month or Quarter, as well as whether you want to view Visits or Visitors
HBR Spark Visits/Visitors displays in any given month or quarter how many visitors/visits were new users (first time they have achieved active status in the applicable platform) and how many were returning users (they have had activity previously at least once)
Unique Utilization Over Time shows the key metrics of Active Users in comparison to Dormant Users (users that were active previously within 12 months and had potential to be active again)
User Utilization and Repeat Usage Comparison
This section offers some additional filters, including Industry Filter, License Count Min/Max, and Look Back Window Selector
User Utilization and Repeat Usage shows how you compare to other similar clients within Harvard Business Impact’s ecosystem in regards to Utilization Percentage and Repeat Usage Percentage. The company names and other identifying information are not visible however, it is possible to collaborate with your client engagement team to explore known opportunities in each area.
The Learning page is the second page of the HBR Spark Dashboard.
- View information about the HBR Leadership Framework, Assets, and Pathways, as well as how they are trending over time.
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You can use filters to select a Custom Start Date and a Custom End Date.
HBR Leadership Framework
HBR Leadership Framework displays the top Capabilities and allows for you to click into them to get down to the Skill level. You can filter by Views or Completions.
Assets
In the Assets section, you can filter by Capability, Skill, and/or Format.
Content Report shows the top assets that have been accessed or viewed in rank order.
Top 10 Viewed Content Over Time displays a visual representation of top assets and their trend over time
Pathways
Pathway Activity Over Time displays the number of pathway starts and completions
Pathway Activity Details shows you each pathway and the number of users that have started it, the number of users that have completed it, and the completion rate
Reports Page
The Reports page is the third page of the HBR Spark Dashboard.
- Access detailed reports on user-level activity within the platform, including logins, views, completions, and more.
- You can use filters to select a Custom Start Date and a Custom End Date.
- All reports will include the fields: Username, First Name, Last Name, Email, Registration Date, and Role. Additional fields are listed in the descriptions below.
License Activity: Count of users and their preferred languages across the desired timeframe. Learner export includes the following fields in addition to the standard user fields: Visits, Status, Days Since Last Visit, and Preferred Language.
Activity Transaction Report: Shows a list of all events that have occurred within your purchased HBR Spark product. It describes three main events: Logins, Views, and Completions. Learner export includes the following fields in addition to the standard user fields: Event, Content, Format, Product ID, Language, Skills.
Learning Time Report: Available only for video and podcasts, this report shows a ‘progress percentage’ against those completed assets. Progress percentage is calculated by the progress made through a video or podcast. For example, in a 3 minute video, if a user watches the first minute and then hits complete, they have a progress percentage of 33%. This report converts that progress percentage into earned learning time based off the duration of the asset – for that same user, their report would show they earned 1 minute of learing time. Please note: Users must mark an asset as completed in order for it to be visible in this report.
Pathway Activity: Count of pathway starts and completions across a desired timeframe. Learner export includes the following fields in addition to the standard user fields: Pathway Title, Pathway ID, Pathway Started, and Pathway Completed.
Inactive Users Report: Shows a list of all users who have fallen inactive at an HBR Spark product. Inactivity is determined by the number of days since their last recorded activity; in the event that no user activity exists, the registration date is used as the start date for their last known activity. Learner export includes the following fields in addition to the standard user fields: Last Activity Date, Login Status, and Days Since Last Activity/Registration Date.
Note that Courseware and Business Alignment questions are asked only in the post-course survey and therefore will not have values for Impact surveys.
Glossary
TERM |
DEFINITION |
ACTIVE USER |
A user that has logged into the HBR Spark platform within the timeframe specified |
DORMANT USERS |
The count of users for the given month (or quarter) that have had previous activity, but were not active or expired
Even if the user is now expired, if they were not active between their first and last active periods, they will appear as Dormant |
NEW USER |
A user that has become an Active User for the first time |
REPEAT USAGE % |
A percentage of users that have qualified as an Active User two or more times compared to the total number of Active Users within the specified timeframe |
RETURNING USER |
A user that has been Active at least once before their current activity (regardless of the specified timeframe) |
UTILIZATION % |
A percentage of the number of Active Users compared to the total number of contract licenses available |
VISITS |
Total number of logins accumulated by users (non-unique: a single user could have multiple visits) |
VISITOR |
Same as definition of Active User: a user that qualified as an Active User (unique) |
CONTENT |
Title of a piece of content |
PRODUCT ID |
Unique ID associated with each piece of content |
FORMAT |
Delivery medium of a given piece of content (e.g., Video, Article, etc.) |
REGISTRATION DATE |
Date a user was provisioned a license to HBR Spark |
ESTIMATED LEARNING DESTINATION (MIN) |
Sum of each completed asset's estimated duration in minutes and does not reflect time spent within the platform. Measured in minutes |