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Simulations - New Venture Exercise: The Food Truck Challenge Simulation Overview

Accessing the Simulation

Trouble logging in? Reach out to Product and Learner Support for assistance


Tips for Success

  • Don’t skip the tutorial. It teaches you how to read key data, understand trends, and make smart, informed decisions.
    • You can access the tutorial when you first log onto the simulation
    • And at any time, by clicking "Help" on the top right corner of the page

  • Use the Reports wisely. Analyze customer preferences, location data, and your previous results to refine your approach each round.
  • Test early, learn fast. The first few rounds are ideal for experimentation. Try different menu and location combinations to find what works best.
  • Watch the timeline. The top bar keeps you oriented—it helps track your progress across the five weeks and five days per week.
  • Align as a team. If you’re working with others, discuss your strategy before submitting any decisions to avoid overlaps or miscommunication.

Questions on gameplay? Technical Issues? Reach out to Product and Learner Support for assistance

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